As some of you may remember, the Self-Service & Kiosk Association (SSKA) ran a successful media campaign some years ago with the tag line of "The Best Service is Self-Service". I sometimes wonder if this tag line and belief still holds true? I certainly think so and this response comes from experience, recent experience.
After many recent trips and a long holiday shopping season, I find the continued growth in self-service industry and the continued accessibility of self-service terminals of all types (kiosks, digital signage, digital directories and the like), to be a blessing for seasoned travelers and inpatient and weary shoppers, like me. I have used airport kiosks (multiple airports, multiple cities), flight information kiosks (hotel based), mall directories (Indoor and Outdoor), price checkers (Retail), self-checkout (Grocery), multiple ATM's of course, and watched hundreds, if not thousands of digital signage monitors, with advertising, weather, news and various other content on variety of monitor sizes, in numerous locations over the past thirty days.
I for one would rather use a kiosk or other interactive or informational device then try to find a human being or real person in any store or public venue that could assist or actually answer a question (good luck with that). I just wish there were more self-service devices, running more applications and providing additional information and services and of course these devices were more widely deployed and accessible in all markets. Therefore, I firmly believe that the adage of "The Best Service is Self-Service" is true today and will remain true for many years to come.
No comments:
Post a Comment